Digital media has been an extremely hot topic lately in the outdoor industry. The writing is on the wall with TV, in just a few years TV has begun to fade in engagement. The fading traditional marketing method has gave way to unbelievable growth in the digital media sector. From original digital content to repurposed TV shows, content on the internet is reaching more people than ever. Why? With the hectic lifestyles of today’s society, having the ability to watch content when you want, where you want is extremely critical. But most companies are not utilizing digital content to its fullest, in fact, many are completely wasting the content.
I’m sure the latter seems quite impossible to you, but if you’re only reaching a few thousand views on YouTube you are definitely wasting the content. Content is king. If you are only utilizing content on one platform, especially if it’s not your website, you are missing the mark. The key to successful digital media is reach. The internet allows a smart digital marketer to syndicate content across many platforms in order to maximize impressions and engagement. No that doesn’t just mean Facebook and Twitter, it means multiple social media platforms, content syndication sites, and in our industry forums. Hunting, fishing, and shooting forums are extremely underutilized as a tool to gain valuable SEO and targeted reach.