In the most recent news for fishing marketing, as it holds true for the outdoor industry in general, the tables have turned. The smallest fishing TV show, fishing manufacturing company, and/or even the startup fishing brands can oust out the big dogs of the fishing industry. Oust them out? What do we mean? Should you be concerned? It all depends, especially if you have not noticed, a major, huge….COLLOSAL shift has happened in your industry. The shift is from traditional fishing marketing to digital media and inbound marketing. The playing field is level with these considered and what has formed is a very real race and competition for open real estate. This is old news for fishing marketing, or at least it should be…
To catch up on what you need to know, or to test yourself on how much you really understand when it comes to fishing marketing, dig through these two lessons and see how you fare.
Fishing Marketing Lesson 1: Digital Marketing and Content
This is digital marketing, and if it is not something you’re fishing marketing plans and budget strives for then you need a quick lesson to help you understand how you are missing the boat and how your business will start drowning. The focus here is content, and it’s obligation for lead generation, customer acquisition, consumer engagement, and brand awareness. When discussing digital marketing, especially content it can begin to sound complicated, and to a point it is, but to really grasp what the terms associated with it like search engine optimization (SEO) is, you can actually just Google it. No seriously, Google it. This will be the best lesson and best advice you will probably hear today.
“As soon as you type the phrase “What is SEO,” SEO is occurring? Google is reaching out to find the most authoritative site on the terms you are looking for and will rank them in the search engine result pages (SERPs). This complex algorithm from Google is revised and released a lot. It is often too much to comprehend for most business owners, thus the advice provided by digital marketing firms like Stone Road Media…The term Pay-Per-Click or PPC is thrown around a lot, and often can be a quick way to drive traffic to your business. But if not managed correctly it can also be a quick way to drain the bank account. PPC, like Google AdWords, allows you to create a targeted ad for your business to “jump ahead” of the organic results on a SERP. This sounds great in theory and can be very effective, but lately, Google has found that over 80% of the clicks on the SERPs occur on the organic search results. Why? Basically the consumer has evolved and knows that the top and right columns are for “paid ads,” and tend to lean more towards the organic area more it’s ranked highly for a more definitive reason than “the highest bid.”” – There’s more to Digital Marketing than Social Media
The last bit of that is key. Basically you have to work hard and know what you are doing to own the very valuable fishing marketing web real estate on a given SERP related to your business and brand. This is the tip of the iceberg for digital marketing and fishing marketing as all of this revolves around what your focus should be and where your content should be. Written, video, and pictures are the critical component to successful digital marketing, it is digital media, and chances are you have been wasting all of it up to this point. Don’t keep making the same mistake! Some of the big players in the fishing industry, and we all know who they are, make very simple mistakes when it comes to this aspect of fishing marketing. The second part of this lesson in fishing marketing content are the lessons not to make! Here are the four mistakes when it comes to fishing marketing, and more specifically content in digital marketing by this industry.